Partners

The University of Burgos is a leading teaching education in the city and region in Spain and has contacts with several schools, implementing programs of excellence and research in cooperation between the university and some high schools in the city. Besides, it offers a personalized treatment to every student and receives students, teachers and researchers from all over the world. Moreover, it is and innovative organization regarding the use of technologies and specifically the mobile phone in the relations between the institutional units, teachers and students. One of the most important research groups in the University of Burgos is Research in Marketing and Innovation (R+M+I), composed by outstanding researchers in marketing and leaded by Professor Dra. Sonia San-Martín (https://www.ubu.es/research-marketing-and-innovation-rmi).

This group is specialised in studying human behavior, mobile marketing and commerce, omnichannel commerce, international and crosscultural marketing. To these aims, it does market research, marketing plans, design marketing strategies and recommendations for mobile commerce, develop ad hoc researches and reports and
prepare training courses. This group has received funding and awards from local, regional and
national institutions, it cooperates with relevant international researchers and has published more than one hundred papers in high quality national and international journals.


Polytechnic Institute of Leiria (IPLeiria) is a public institution of higher education, at the service ofsociety, dedicated to the production and diffusion of knowledge, creation, transmission and diffusion of culture, science, technology and arts, applied research and experimental development. IPLeiria develops its activities in the aim of education and training, research, provision of services to the community and extending cooperation in educational, cultural and technical areas. IPLeiria has invested in modern and well-equipped facilities, which provide support services with excellent quality.

IPLeiria is an innovative and entrepreneur Higher Education Institution with a dynamic and robust ecosystem of Research and Innovation (R&D+i) strongly orientated to the economy and society. This R&D+i ecosystem is composed by five higher schools, one Knowledge Transfer Centre, more than 130 laboratories and nineteen research centres, of which two are scientific infrastructures linked both to the Science and Maritime Technology and Industry (CETEMARES building – MARE-IPLeiria Marine and Environmental Science Centre; CDRsp Building – Centre for Rapid and Sustainable Product Development). IPLeiria also participates actively in three business incubators, one business association, one technological centre, one technological park, four competitiveness (competitive) and technology (technological) clusters, one business school, two regional energy agencies and one centre for scientific dissemination (Ciência Viva Centre).


The development of R&D and cooperation activities is a strategic priority for IPLeiria. Its
teachers/researchers are involved in several R&D projects at national, European and international context, strengthening partnerships with companies and other education and research institutions. At international level we can underline the participation in projects developed under 7FP, Lifelong Learning Programme (LLP), ALFA, Erasmus Mundus, Tempus IV, among others. IPLeiria has also a training, research and development unit named Distance Learning Unit (UED), that aims to develop new teaching methodologies, learning and knowledge exchange, supported by Information and Communications Technology to implement and coordinate all e-learning projects and promote I&D.


Gestionet has been in the videogames and digital content market for 16 years and its mission is to transmit values and contents through new digital technologies.
For this, Gestionet has 3 product lines and / or services:

1) Development of serious games or rental of product licenses from our catalog aimed at the
educational field to work on contents and values: schools, FP, universities and business schools, consultancies and continuing education centers. We develop products tailored to the client and rent our catalog of simulators or serious games.
– Business simulators to enhance skills and abilities in business management and marketing. Catalog available at www.simuladores-empresariales.com
– Gamify the teaching-learning processes in any educational stage with standard or multiplatform games to work on any content area or transmit values, innovation, sustainability, entrepreneurship, tolerance, languages, basic skills, etc. www.txapelgames.com

2) Development of projects oriented to entrepreneurship: o Development of projects to promote entrepreneurial culture in the educational field and in society in general.
Development of projects and actions to train future entrepreneurs through interactive workshops or using licenses of our simulators to enhance skills and abilities to undertake and to make decisions:
For this we have a wide range of simulators oriented to entrepreneurship:
– EBT services and EBT trade.
– Sustainability: The Island of Ideas.
– Formula i: to promote innovation and entrepreneurial spirit.
– Technology: Technology Based Companies and Biotechnology.
– And standard games for the school and adult public through different game dynamics.
In Spain we have Universities such as the University of the Basque Country, University of Deusto, University of Mondragón, Private University of Navarra, Valladolid University, Alfonso Décimo El Sabio University, University of Málaga, University of Granada, School of Industrial Organization,Autonomous University of Madrid, Madri + d Foundation, University of Zaragoza, European Business School (ESEUNE), Foundation of Chambers of Commerce, Incyde Foundation, Chambers of Commerce of all Spain, CEEIS as Cein, Zaragoza Activa, Bilbao Ekintza, Fomento San Sebastián, Sodercan, Bancaja Foundation, Spri, Editorials such as Ibaizabal, Edelvives, Edebé etc.

3) Gamification projects for the business sector
– Advergaming: They have an objective to apply game dynamics to boost the brand, promote
products, increase loyalty, increase online sales, viralize the web and social networks, carry out awareness campaigns for public entities, etc. In the last two years we are having an important success in the field of advertising, carrying out projects for Endesa, Iberdrola, EDP, Banco Santander, Laboral Kutxa, Eroski, Alsa, Fnac, BBVA.
– Gamification in Human Resources and internal communication: In the last year we are developing projects to gamify (include game dynamics) in the internal training of employees, enhance internal talent, encourage innovation) and in this sense, we have achieved projects for Adidas, ibercaja, Alsa, Avianca, etc.


CENTER SPIRALA Center samomobilnosti is a private and non-profit Institute for Research and Development in the Social and Humanistic field. It was founded in 2001, it is driven by individuals with different professional backgrounds during all this period, including external accounting computer-design services, and together with the cooperation of external experts and other collaborators. The Institute addresses many aspects within fields of HRD/HRM issues, while its primary attention is devoted to Human Resource Dis-Covering (HRD©) dimension. Institute is focused on reflecting of individuals’ development, by following of attitudes towards self-leading, self motivation, self-guidance, self-coaching. In this respect, Institute has initiated and developed thinking model of Selfmoblity, and accordingly own SELcoaching doctrine, based on Socrates Socrates Maieutic questioning logic. The Institute has years of experiences where it has been cooperating with national and EU projects, researching and evaluating different developmental topics under PHARE, LDV, and Erasmus+ EU programs. It also performs activities of supervision within social-care and health-fields. Within all activities, Institute is annually dealing with around of 150 participants as learners/trainees/users.


Polibienestar is a public research institute established in 1996 and belongs to the University of Valencia (Spain), which has a history with more than 500 years. Polibienestar is composed by an interdisciplinary team with around 90 researchers from several departments (such as Assessment and Psychological Treatment, Social Work and Social Services; Didactics and School Organisation; Educational Sciences; Preventive Medicine and Public Health; Applied Economics; Marketing, etc.) from 12 Universities at national and international level. This diverse range of disciplines allows us to carry out interdisciplinary research applied to the economic, social, political and technical sustainability of welfare systems in issues regarding: rights, equality, citizenship, justice, education, health and public services with the aim of modernizing and designing policies to improve their effectiveness and efficiency according to the new social challenges.

Polibienestar develops interdisciplinary research applied in social sciences. This interdisciplinary perspective allows Polibienestar to develop, from innovative and classic research, effective analysis and solutions for new social challenges. In this line, Polibienestar advises the Administration and private entities in the design, planning and implementation of social welfare policies and services.

Polibienestar develops its work under six main research areas and each one comprises different research lines:


Community Association is a Social Promotion Association assembled by educators, trainers, journalists, graphic designer, media experts, communications technicians and has set itself to promote critical media awareness paths.
We promote and develop projects in the field of Media Education in collaboration with Local Authorities, Schools and Universities, Health Authority, and other institutional, public or private entities.
We organize courses, conferences, debates, conventions, study groups, cultural events on Media Literacy issues, and awareness-raising actions on the subject of the educational impact of new media and, in general, on the physical and mental health of the person, especially in relation to subjects in the age of development.
Our projects link personal wellbeing to the collective and local community. We launch experimental projects that connect media education activities to social-health prevention, especially with regard to the prevention of new Internet Dependent Disorders (I.A.D.).

Our mission is to spread the culture of Media Literacy studying and experimenting innovative ways of teaching and learning. That’s why we are creating a network of trainers in collaboration with other realities in Europe and Italy, providing the various professionalism and specificities of the association.
Our media education training is not only directed at teenagers and preadolescents, but we also have specific pathways for adults in general, and in particular for parents, teachers and social workers.